For decades, bras have been built around one idea: structure first, comfort second. But modern life flipped that script and EBY stepped in to rewrite the rules.
We don’t believe in “good enough” when it comes to support, and we definitely don’t believe your bra should be the most annoying part of your day.
So we built something better. Seamless, wire-free, breathable. Designed for movement. Built for real routines.
Here’s how EBY is leading the comfort revolution, one bra at a time.
Real Life Doesn’t Need a Wire
Think about your average day. You’re on the go. You’re working, moving, stretching, carrying, lifting, commuting, breathing.
Nowhere in that lineup is there time to deal with underwire or stiff cups. That’s why wireless design matters.
Wireless gives you freedom. It lets you twist, bend, stretch, and sit without being poked or pinched. But it still needs to support you. That’s the balance we built into every EBY bra.
The Relief Bra: Your Go-To for Everything
The Relief Bra is the backbone of the drawer. It’s got the shape of a traditional bra, but it’s wire-free, dig-free, and doesn’t scream for escape halfway through the day.
Why it wins:
- SoftWire™ Technology gives you lift without metal
- Smooth, seamless fit under tees and blouses
- Designed to move with you, not against you
- Wide band and straps that stay put, no constant adjusting
Where it fits in:
Everyday 9–5 comfort
Running errands or working from home
Long travel days or overnight flights
That stretch of time when your bra is still on at 10 p.m.
The All Day Balconette: Elevated Without the Fuss
When you want a little extra shape but zero effort, the All Day Balconette gives you a lift with the softness of your favorite bralette.
What makes it special:
- Light support without padding bulk
- Convertible straps = outfit versatility
- Designed to flatter low cuts and tanks
- Comfortable enough to wear for hours
It’s the perfect piece for when you want polish without punishment.
The Support Bralette: Low-Key, High-Performance
The Support Bralette doesn’t look like a performance piece, but it handles your busiest days with ease. It pulls on like a sports bra, stretches like a second skin, and keeps everything in place.
Best for:
- Workouts or walks
- Lounge days that still require structure
- Pregnancy and postpartum support
- Days when you just don’t want to think about your bra
The wide straps and sculpted shape hug your body without squeezing or collapsing.
The Seamless Mesh Bralette: Breathable by Design
The Seamless Sheer Bralette takes everything you love about EBY—comfort, stretch, support—and adds built-in airflow. Made with breathable mesh panels and seamless construction, it keeps you cool without compromising hold.
Why it’s a closet staple:
- Lightweight mesh allows for airflow and all-day breathability
- Seamless fit means no digging or bulk
- Removable pads and adjustable straps for your perfect fit
- Sexy enough to show, soft enough to forget you’re wearing it
Where it shines:
- Summer days or hot climates
- Layering under sheer tops or lightweight knits
- Travel, long days, or just living your life in comfort
This is the most breathable wireless bra in your drawer—and maybe the best-looking too.
Matching Sets That Keep It Together
Let’s be real—nothing beats opening your drawer and pulling out a bra and panty set that actually match. EBY’s pre-styled sets make that a daily habit, not a rare win.
Top picks to pair up:
- Relief Bra + High-Waisted Panty
- Support Bralette + Bikini
- Mesh Bralette + Sheer Brief
No mismatching. No “close enough.” Just sets that stretch, breathe, and stay in place.
The Seamless Tank: The Secret Ninja
The Seamless Tank might not be a bra, but it deserves a spot in this revolution. It’s smoothing, breathable, and layers like a dream.
Wear it solo with sweats, layer it under blazers, or throw it on for errands. It’s soft enough to sleep in, but you’ll probably wear it out of the house anyway.
Comfort Isn’t Optional Anymore
Your bra should fit your life. That means adapting to your movement, your body, your wardrobe, and your schedule. That means ditching the wires and stiff cups for stretch, softness, and support that doesn’t fight back.
At EBY, we design for women who expect more. Every piece is made to hold up, stay put, and keep you feeling like you—not just held together.
And with every bra you buy, you’re giving another woman a chance to do the same. Proceeds go to microloans that help women around the world launch businesses, create stability, and take back control of their lives.
Ready to Feel the Shift?
Rethink what an everyday bra can do.
Then wear one that actually lives up to it.
👉 Join the comfort revolution with EBY
